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	<title>Strategia marketing e brand Archivi &#8212; People S.p.A.</title>
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	<description>Valore al lavoro - #valoreallavoro</description>
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	<title>Strategia marketing e brand Archivi &#8212; People S.p.A.</title>
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		<title>Marketing per non specialisti</title>
		<link>https://www.peoplespa.it/corsi/marketing-per-non-specialisti/</link>
		
		<dc:creator><![CDATA[Roberto Micheletti]]></dc:creator>
		<pubDate>Thu, 04 Jun 2026 06:18:16 +0000</pubDate>
				<guid isPermaLink="false">https://www.peoplespa.it/?post_type=corsi&#038;p=9278</guid>

					<description><![CDATA[<p>Percorso formativo introduttivo per acquisire concetti, strumenti e linguaggio del marketing, comprendendo cliente, target, posizionamento, proposta di valore e fidelizzazione.</p>
<p>L'articolo <a href="https://www.peoplespa.it/corsi/marketing-per-non-specialisti/">Marketing per non specialisti</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
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										<content:encoded><![CDATA[<p><img width="1920" height="1080" src="/wp-content/uploads/2026/06/marketing-non-specialisti.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Corso Marketing per non specialisti" decoding="async" srcset="/wp-content/uploads/2026/06/marketing-non-specialisti-200x113.png 200w, /wp-content/uploads/2026/06/marketing-non-specialisti-300x169.png 300w, /wp-content/uploads/2026/06/marketing-non-specialisti-400x225.png 400w, /wp-content/uploads/2026/06/marketing-non-specialisti-500x281.png 500w, /wp-content/uploads/2026/06/marketing-non-specialisti-600x338.png 600w, /wp-content/uploads/2026/06/marketing-non-specialisti-700x394.png 700w, /wp-content/uploads/2026/06/marketing-non-specialisti-768x432.png 768w, /wp-content/uploads/2026/06/marketing-non-specialisti-800x450.png 800w, /wp-content/uploads/2026/06/marketing-non-specialisti-1024x576.png 1024w, /wp-content/uploads/2026/06/marketing-non-specialisti-1200x675.png 1200w, /wp-content/uploads/2026/06/marketing-non-specialisti-1536x864.png 1536w, /wp-content/uploads/2026/06/marketing-non-specialisti.png 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></p><p>L'articolo <a href="https://www.peoplespa.it/corsi/marketing-per-non-specialisti/">Marketing per non specialisti</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
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		<item>
		<title>La definizione del prezzo e la marginalità prodotto/servizio</title>
		<link>https://www.peoplespa.it/corsi/pricing-marginalita-prodotto-servizio/</link>
		
		<dc:creator><![CDATA[Roberto Micheletti]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 13:27:53 +0000</pubDate>
				<guid isPermaLink="false">https://www.peoplespa.it/?post_type=corsi&#038;p=9267</guid>

					<description><![CDATA[<p>Percorso formativo per sviluppare politiche di pricing, analisi della marginalità, value based pricing, markup, gestione del prezzo e segmentazione della clientela.</p>
<p>L'articolo <a href="https://www.peoplespa.it/corsi/pricing-marginalita-prodotto-servizio/">La definizione del prezzo e la marginalità prodotto/servizio</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="1920" height="1080" src="/wp-content/uploads/2026/06/definizione-prezzo.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Corso pricing e marginalità prodotto servizio" decoding="async" srcset="/wp-content/uploads/2026/06/definizione-prezzo-200x113.png 200w, /wp-content/uploads/2026/06/definizione-prezzo-300x169.png 300w, /wp-content/uploads/2026/06/definizione-prezzo-400x225.png 400w, /wp-content/uploads/2026/06/definizione-prezzo-500x281.png 500w, /wp-content/uploads/2026/06/definizione-prezzo-600x338.png 600w, /wp-content/uploads/2026/06/definizione-prezzo-700x394.png 700w, /wp-content/uploads/2026/06/definizione-prezzo-768x432.png 768w, /wp-content/uploads/2026/06/definizione-prezzo-800x450.png 800w, /wp-content/uploads/2026/06/definizione-prezzo-1024x576.png 1024w, /wp-content/uploads/2026/06/definizione-prezzo-1200x675.png 1200w, /wp-content/uploads/2026/06/definizione-prezzo-1536x864.png 1536w, /wp-content/uploads/2026/06/definizione-prezzo.png 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></p><p>L'articolo <a href="https://www.peoplespa.it/corsi/pricing-marginalita-prodotto-servizio/">La definizione del prezzo e la marginalità prodotto/servizio</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Marketing relazionale e fidelizzazione: il cliente al centro</title>
		<link>https://www.peoplespa.it/corsi/marketing-relazionale-fidelizzazione-clienti/</link>
		
		<dc:creator><![CDATA[Roberto Micheletti]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 12:01:01 +0000</pubDate>
				<guid isPermaLink="false">https://www.peoplespa.it/?post_type=corsi&#038;p=9246</guid>

					<description><![CDATA[<p>Percorso formativo per sviluppare marketing relazionale, fidelizzazione clienti, CRM, ascolto attivo, customer value, corporate reputation e acquisizione nuovi clienti.</p>
<p>L'articolo <a href="https://www.peoplespa.it/corsi/marketing-relazionale-fidelizzazione-clienti/">Marketing relazionale e fidelizzazione: il cliente al centro</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="1920" height="1080" src="/wp-content/uploads/2026/06/marketing-relazionale.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Corso marketing relazionale e fidelizzazione clienti" decoding="async" srcset="/wp-content/uploads/2026/06/marketing-relazionale-200x113.png 200w, /wp-content/uploads/2026/06/marketing-relazionale-300x169.png 300w, /wp-content/uploads/2026/06/marketing-relazionale-400x225.png 400w, /wp-content/uploads/2026/06/marketing-relazionale-500x281.png 500w, /wp-content/uploads/2026/06/marketing-relazionale-600x338.png 600w, /wp-content/uploads/2026/06/marketing-relazionale-700x394.png 700w, /wp-content/uploads/2026/06/marketing-relazionale-768x432.png 768w, /wp-content/uploads/2026/06/marketing-relazionale-800x450.png 800w, /wp-content/uploads/2026/06/marketing-relazionale-1024x576.png 1024w, /wp-content/uploads/2026/06/marketing-relazionale-1200x675.png 1200w, /wp-content/uploads/2026/06/marketing-relazionale-1536x864.png 1536w, /wp-content/uploads/2026/06/marketing-relazionale.png 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></p><p>L'articolo <a href="https://www.peoplespa.it/corsi/marketing-relazionale-fidelizzazione-clienti/">Marketing relazionale e fidelizzazione: il cliente al centro</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
]]></content:encoded>
					
		
		
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		<item>
		<title>Corporate Identity e Brand Management</title>
		<link>https://www.peoplespa.it/corsi/corporate-identity-brand-management/</link>
		
		<dc:creator><![CDATA[Roberto Micheletti]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 11:50:16 +0000</pubDate>
				<guid isPermaLink="false">https://www.peoplespa.it/?post_type=corsi&#038;p=9243</guid>

					<description><![CDATA[<p>Percorso formativo per sviluppare Corporate Identity, Brand Management, coerenza comunicativa, riconoscibilità, valore percepito e gestione del brand.</p>
<p>L'articolo <a href="https://www.peoplespa.it/corsi/corporate-identity-brand-management/">Corporate Identity e Brand Management</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="1920" height="1080" src="/wp-content/uploads/2026/06/corporate-identity.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Corso Corporate Identity e Brand Management" decoding="async" srcset="/wp-content/uploads/2026/06/corporate-identity-200x113.png 200w, /wp-content/uploads/2026/06/corporate-identity-300x169.png 300w, /wp-content/uploads/2026/06/corporate-identity-400x225.png 400w, /wp-content/uploads/2026/06/corporate-identity-500x281.png 500w, /wp-content/uploads/2026/06/corporate-identity-600x338.png 600w, /wp-content/uploads/2026/06/corporate-identity-700x394.png 700w, /wp-content/uploads/2026/06/corporate-identity-768x432.png 768w, /wp-content/uploads/2026/06/corporate-identity-800x450.png 800w, /wp-content/uploads/2026/06/corporate-identity-1024x576.png 1024w, /wp-content/uploads/2026/06/corporate-identity-1200x675.png 1200w, /wp-content/uploads/2026/06/corporate-identity-1536x864.png 1536w, /wp-content/uploads/2026/06/corporate-identity.png 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></p><p>L'articolo <a href="https://www.peoplespa.it/corsi/corporate-identity-brand-management/">Corporate Identity e Brand Management</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Il piano di Marketing Digitale per l’azienda 4.0</title>
		<link>https://www.peoplespa.it/corsi/piano-marketing-digitale-azienda/</link>
		
		<dc:creator><![CDATA[Roberto Micheletti]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 10:05:23 +0000</pubDate>
				<guid isPermaLink="false">https://www.peoplespa.it/?post_type=corsi&#038;p=9228</guid>

					<description><![CDATA[<p>Percorso formativo per costruire un piano di Marketing Digitale integrato, analizzando mercato, concorrenza, reputazione online, canali digitali, budget e risultati.</p>
<p>L'articolo <a href="https://www.peoplespa.it/corsi/piano-marketing-digitale-azienda/">Il piano di Marketing Digitale per l’azienda 4.0</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="1920" height="1080" src="/wp-content/uploads/2026/06/marketing-digitale-azienda.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Corso piano di Marketing Digitale per azienda 4.0" decoding="async" srcset="/wp-content/uploads/2026/06/marketing-digitale-azienda-200x113.png 200w, /wp-content/uploads/2026/06/marketing-digitale-azienda-300x169.png 300w, /wp-content/uploads/2026/06/marketing-digitale-azienda-400x225.png 400w, /wp-content/uploads/2026/06/marketing-digitale-azienda-500x281.png 500w, /wp-content/uploads/2026/06/marketing-digitale-azienda-600x338.png 600w, /wp-content/uploads/2026/06/marketing-digitale-azienda-700x394.png 700w, /wp-content/uploads/2026/06/marketing-digitale-azienda-768x432.png 768w, /wp-content/uploads/2026/06/marketing-digitale-azienda-800x450.png 800w, /wp-content/uploads/2026/06/marketing-digitale-azienda-1024x576.png 1024w, /wp-content/uploads/2026/06/marketing-digitale-azienda-1200x675.png 1200w, /wp-content/uploads/2026/06/marketing-digitale-azienda-1536x864.png 1536w, /wp-content/uploads/2026/06/marketing-digitale-azienda.png 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></p><p>L'articolo <a href="https://www.peoplespa.it/corsi/piano-marketing-digitale-azienda/">Il piano di Marketing Digitale per l’azienda 4.0</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Marketing: dalla strategia al piano operativo. Strumenti e metodi</title>
		<link>https://www.peoplespa.it/corsi/marketing-strategia-piano-operativo/</link>
		
		<dc:creator><![CDATA[Roberto Micheletti]]></dc:creator>
		<pubDate>Wed, 03 Jun 2026 09:29:41 +0000</pubDate>
				<guid isPermaLink="false">https://www.peoplespa.it/?post_type=corsi&#038;p=9217</guid>

					<description><![CDATA[<p>Percorso formativo per sviluppare marketing strategico, piano operativo multicanale, analisi di mercato, segmentazione, posizionamento, web strategy e comunicazione.</p>
<p>L'articolo <a href="https://www.peoplespa.it/corsi/marketing-strategia-piano-operativo/">Marketing: dalla strategia al piano operativo. Strumenti e metodi</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><img width="1920" height="1080" src="/wp-content/uploads/2026/06/strategia-piano-operativo.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Corso marketing strategico e piano operativo" decoding="async" srcset="/wp-content/uploads/2026/06/strategia-piano-operativo-200x113.png 200w, /wp-content/uploads/2026/06/strategia-piano-operativo-300x169.png 300w, /wp-content/uploads/2026/06/strategia-piano-operativo-400x225.png 400w, /wp-content/uploads/2026/06/strategia-piano-operativo-500x281.png 500w, /wp-content/uploads/2026/06/strategia-piano-operativo-600x338.png 600w, /wp-content/uploads/2026/06/strategia-piano-operativo-700x394.png 700w, /wp-content/uploads/2026/06/strategia-piano-operativo-768x432.png 768w, /wp-content/uploads/2026/06/strategia-piano-operativo-800x450.png 800w, /wp-content/uploads/2026/06/strategia-piano-operativo-1024x576.png 1024w, /wp-content/uploads/2026/06/strategia-piano-operativo-1200x675.png 1200w, /wp-content/uploads/2026/06/strategia-piano-operativo-1536x864.png 1536w, /wp-content/uploads/2026/06/strategia-piano-operativo.png 1920w" sizes="(max-width: 1920px) 100vw, 1920px" /></p><p>L'articolo <a href="https://www.peoplespa.it/corsi/marketing-strategia-piano-operativo/">Marketing: dalla strategia al piano operativo. Strumenti e metodi</a> proviene da <a href="https://www.peoplespa.it">People S.p.A.</a>.</p>
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